San Pedro Parques

(2023)

School project centered around service design. Serious faults within San Pedro Parques' communication strategy were located, making it hard for citizens to access information and take advantage of public services that the organization provided.

A functional and consistent brand identity was designed and punctual solutions like a weekly calendar and a newsletter (etc) that could serve the organization across all platforms to communicate information efficiently were proposed, bringing a playful and familial life to San Pedro Parques.

*Logo and color scheme property of San Pedro Garza García Municipality.

Created with: Daniela de la Fuente · Ariadna García · Andrea Rodríguez